The problem with many companies nowadays is that there is a tendency to ignore public relations and focus on marketing efforts. Yet many companies do not realise that marketing efforts are a part of public relations.

So what is public relations? From a business point of view, public relations is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics. In simpler words, public relations is about reputation - the result of what you do, what you say, and what others say about you.