Elaine was the Editor of Homestyle magazine.

She brings with her more than 7 years experience in journalism, public relations (PR) and investor relations (IR). An accomplished writer and PR / IR practitioner, she has been invited to give talks at different institutions and clubs.

She has directed and managed a 10-person team, and worked with external agencies in the successful development of PR campaigns locally and regionally.

With PR experience in diverse sectors such as retail, health, education, finance, technology, non-profit and the arts, she has been featured in several publications.

Under her steerage, Larry Jewelry, Samsung, National Skin Centre and etc have increased their profiles and awareness through various PR efforts.

Elaine is very active in contributing to the society. She is very involved in community services and has recently been conferred Special Service Award by the Rotary Club of Changi, Appreciation Award by ITE Central College (Bishan), and Appreciation Award by the Singapore Zoological Gardens.  She also provides pro bono PR expertise to not-for-profit organisation such as Word Forward, World-In Theatre and SVC.